Gemma chose to specialise in intellectual property because she is incurably curious and never grows tired of learning about clients’ businesses, products, and services.
After qualifying as a solicitor in 2000, Gemma spent nine years working for law firms in London specialising in IP with a particular interest in design rights and trade marks and working for clients in a range of sectors, from fashion, through tableware, to mechanics' tools. Having managed global IP portfolios for household names, Gemma helps influencers and start up organisations to develop and protect their brands. She represented designers at an international level in a dispute with a household-name film franchise owner and a well-known sunglasses brand in a registered design infringement dispute which spanned jurisdictions and went all the way to the top tier courts.
Gemma did not necessarily intend to collect all of the strings to her legal bow, but opportunities offered themselves. Gemma was working as an outsourced professional support lawyer when the Advertising Standards Authority conducted its major overhaul of the CAP Codes, which provide the framework for marketing regulation. Some of Gemma’s clients had committed to write a book about the new Codes for a leading legal publisher, but an influx of work made their deadlines unworkable. They outsourced the writing to Gemma, who wove Advertising Law into her career.
Another serendipity was working at British Gas (which sponsored the British Swimming team) in the Olympic year, walking the tightrope between maximising the sponsorship benefit without falling foul of the Olympic sponsorship regulations as British Gas was not an official Olympic sponsor.
Gemma believes that you learn the law whilst working in law firms but you need to go in-house to learn how to be a lawyer. She spent a number of years at Sky, British Gas and Centrica and now applies the art of in-house thinking to her clients. She loves to get under the skin of new clients, understanding their values, appetite for risk, and commercial drivers to provide impactful legal support.
Outside the office, Gemma's young family keeps her busy and mean that (for now at least), she's going to have to make do with camping trips and regular episodes of The Octonauts instead of diving trips to the Red Sea. She swims outdoors all year round, writes children's stories, plays the violin and always has a DIY project on the go.